The Model Brow™ Trade Mark and Logo Usage Requirements
You have requested to use the The Model Brow TM trade mark owned by Von Freudenberg Enterprises. The Model Brow TM Trademark and Logo Usage Requirements are applicable to all organizations and to third parties making reference toThe Model Brow TM. The Model Brow TM Trademark and Logo Usage Requirements set forth the authorized legal policies for using or referring to The Model Brow TM. By following these guidelines, you help U.S. DOT protect and strengthen theThe Model Brow TM identity.
1. Introduction
The strength of The Model Brow TM the image depends, in large part, upon the consistency of the proper use of all of the The Model Brow TM trade mark. Accordingly, the use of The Model Brow TM should always be consistent with these guidelines. These guidelines constitute a user friendly system that can be used by The Model Brow TM partners and licensees, advertising agencies, etc. when referring toThe Model Brow TM in promotional, advertising, instructional or reference materials, or on their web sites.
2. Where to Find More Information
If you have questions or would like further information regarding the The Model Brow TM trade mark or the The Model Brow TM Trademark and Logo Usage Requirements, please contact Von Freudenberg Enterprises at:
Von Freudenberg Enterprises 450 W. 17th Street #510 New York, NY 10011
Attn: Angelique Velez Email: angelique@elkevonfreudenberg.com Office phone: 917 475 6845
3. Why Protect Trademarks?
The responsibility for protecting the service mark occurs every time the trade mark is used by third parties and our licensees – whenever the trade mark is published, including in presentations, books, marketing materials, or advertisements. Trademark rights are acquired by the proper and continuous use of the trade mark The Model Brow TM. Because correct use of our service mark is important, we have drafted the following guidelines.
5. Use of Service Mark Symbols and Legends
A. Rules of Proper Service Mark Use
Third parties may refer to The Model Brow TM services by the associated term The Model Brow TM, The Model Brow™ Specialist and The Model Brow™ Service, as long as such references are (i) truthful, fair, and not misleading and (ii) the use adheres to the guidelines set forth herein, which may be modified from time to at Von Freudenberg Enterprises’s sole discretion.
TM
Trade marks are adjectives – not nouns or verbs. Accordingly, The Model Brow™ may not be used alone, as a noun. Rather, as often as possible, a trade mark
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Subject: The Model Brow TM Trade Mark and Logo Usage Requirements should be used as an adjective immediately preceding the generic noun that describes the product in question.
Examples of Correct Uses (Trademarks as adjectives):
- The Model Brow TM Service
- The Model Brow TM Specialist
- The Model Brow TM Product Line
Always spell and capitalize the service mark exactly as shown here:
The Model Brow TM Specialist / Service / Collection.
Always use The Model Brow TM in the ways it is intended for use. Do not use The Model Brow TM for goods and services for which they were not originally intended.
B. Proper Trademark Attribution
Trademark ownership is attributed in two ways, with the use of a trademark symbol ([SM] or SM) after the service mark, and with a trademark legend, usually found at the end of a document in legible print.
Following are rules for use of its trademark symbols and legends:
Trademark Symbols
Which Symbol Do I Use?
A service mark ([SM] or SM) is a mark used on or in connection with goods or 2 of 3
Subject: The Model Brow TM Trade Mark and Logo Usage Requirements services provided and should always refer to the full trade mark name:
The Model Brow TM.
Where Do I Place the Symbol?
The symbol is placed immediately after the service mark name, either in superscript or subscript. If you don’t have the appropriate symbol keys in your word processing software, then using the symbols in parenthetical form is also permissible, (i.e., (SM) or [SM]).
When Do I Use the Symbol?
Follow these rules to determine when use of a trade mark is required:
1. Most Prominent Uses: A trade mark symbol is required for all prominent uses of the mark, e.g., on promotional brochures, data sheets, press releases and educational material, except where space or style criteria prevent compliance with this requirement.
2. First Use in Text: A trade mark symbol is required upon the first use of the mark in any text or body copy, even though the symbol may have already been used in the headline or other prominent use.
Trademark Legends
The The Model Brow TM trade mark used in a particular piece must be attributed with an appropriate trademark legend. The legend may be presented in “mouseprint” but must be large enough to be legible. It generally appears at the end of a document or on the bottom of a first page but it may be placed elsewhere, e.g., the front inside cover of documentation, or the bottom of a web page.
Von Freudenberg Enterprises expects you to use a standard trademark legend that does not change except to add the marks that are referenced in the text.
