Shown: Trending – Thick and straight.

Shown: Current – Thick but arched

Shown:  Past – Thin

Brow trends have ranged from super thin, to thick to now, the newest look, the straight brow. “Clients are actually coming in asking for the severe arch to be taken down and to create a stronger, more square brow. This brow shape is actually common on guys, but it definitely works on someone with a stronger bone structure.”

How it’s achieved:  Take off a few hairs at the top of the arch to flatten the brow on top, and remove a few rows of hairs on the bottom of the inner brow to remove the downward slope of the line of the brow from the arch to the nose.  This creates a straighter line and gives a boxy, square appearance to the brow, making  it stronger and more powerful.

All brow colors look good with the shape, but the brunettes are the ones that really carry it off.  ”The dark hair tresses tend to have the thicker brow shape because they have more hairs, so they are able to pull it off.  Blondes tend to have less brow hairs to begin with so it’s harder for them to grow in their brows because it takes longer.” says Ms. Von Freudenberg.  To achieve the new brow look, it’s always advisable to visit a trained licensed professional esthetician or waxing speicalist.

ABOUT ELKE VON FREUDENBERG & THE MODEL BROW ®

Elke Von Freudenberg is a highly acclaimed photography makeup artist & eyebrow specialist with a high caliber clientele in New York with her own Salon in NYC. www.themodelbrow.com  Her expertise as a licensed Esthetician in both CA and NY in shaping eyebrows for celebrities and models have made her a highly sought after eyebrow expert with her “Model Brow”® service. Her makeup work has been seen on the top runways of Dolce & Gabana, Ralph Lauren, Diane Von Furstenberg as well as celebrities such as Kate Moss, Anjelica Huston and Jamie Fox. As featured in Brides, CBS News, In Style, New Beauty and many others.  Press kit: www.elkevonfreudenberg.com/press

AVAILABLE: themodelbrow.com

Elke Von Freudenberg Salon 1140 Broadway Suite 906 NY NY 10001

CONTACT: SHAVON@ELKEVONFREUDENBERG.COM |  ELKE@ELKEVONFREUDENBERG.COM

917 475 6845

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Top New York Eyebrow Specialist, expands and moves to their very own Brow Studio in NYC.

Quick Facts:

• Top NY-LA celebrity eyebrow expert expands services and relocates studio in NYC.
• The Model Brow service offers a customized, no stencil approach to shaping brows.
• Top rated with over 70+ 5 Star Reviews

Top NY Eyebrow Specialist, Elke Von Freudenberg now has an even larger space to call home.  With a new 4 chair brow studio, plus facilities for makeup, waxing and facials, NYC clients can now look model perfect.

“Our brow business has grown so quickly in the past year, that we very quickly outgrew the salon that we were renting from.” Ms. Von Freudenberg says. ” We’re thrilled to be able to open our new home to our clients and with more services, we can now complete their beauty experience with our new studio. We specialize in offering a personalized and very professional experience for the client and offer way more than a quick 10 minute eyebrow wax. We really focus on creating and fixing the eyebrow shape so that they are perfectly aligned and even.  With the majority of our clients coming in from bad treading, waxing, and botox jobs, we work to create the perfectly aligned brow.  Eyebrows are meant to be twins, not sisters.”

Elke’s Model Brow™ service offers a highly customized, no stencil approach to getting the perfect brow shape for your face and bone structure. A complete analysis starts the 30 minute procedure, where you can get your brows either waxed, or tweezed, as per client request. The service is then completed with brow makeup and tips and tricks to get your brows looking model perfect. Also, the normal 30 day waiting period is not needed to get your brows on the right track. Two weeks is all that’s needed to start getting your brows back on track and corrected, since Elke’s specialty is reshaping and fixing botched up eyebrow jobs usually in one visit.

New services will include makeup application, facials, body and face waxing, as well as the popular Depilar permanent hair removal system for face and body.

• Elke Von Freudenberg
• The Model Brow™ Studio
• 1140 Broadway
• Suite 906
• New York, NY 10001
• bet 26th-27th Street
• by NRW Subway 23rd-28th St Exits.
• www.themodelbrow.com
• Online Booking available.
• 917 475 6845

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Celebrity Eyebrow Expert Elke Von Freudenberg and her NY team of eyebrow specialists have been chosen to take part in September’s Fashion Week and Fashion’s Night Out by Silhouette Eyewear.

Open to the public on September 8th, 9th, and 10th, Ms. Von Freudenberg and her team will be offering complimentary eyebrow shaping and brow makeup to lucky visitors, showing how the perfect eyebrow is highlighted by the perfect eye wear.  Other brands include Conair, Match.com, and Amrita Singh, promoting their latest products and offering exciting promotional opportunities.

Silhouette eyewear will also be offering eyewear makeovers through professional aesthetic consultations complete with makeup touches and recommendations on site. While there, enter to win a Silhouette Wellness Package including sunglasses not yet available in the US and exclusive eye-spa gifts.

Stop by their booth on September 8th, 9th and 10th to schedule your professional brow shaping.

A retail environment will be created at Vanderbilt Hall in  Grand Central Terminal in New York City to become “Fashion Central” for consumers and fashionistas alike.

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PRESS RELEASE:

Top eyebrow specialist Elke Von Freudenberg is now offering the SimpleLash perm service to her high profile NYC clientele.  A very easy and effective way to get lashes looking ‘lash curler perfect’ in just 20 minutes, the extremely easy and comfortable technique gives a great curled lash look for up to 1-2 months.

“Clients are always looking for ways to say time and money, and the lash perm is an easy way to create a great look, with little or no effort. It looks so great, that I even did it on myself.  The looks is unbelievable!”  says Elke. Elke and her brow associates in NYC offer the service in their New York salon.
In only 20 minutes, get a simple and easy way to get your lashes ‘curler’ ready in no time. Offers a very natural curl with lasting results for 1-2 months, lash curlers are now obsolete!

FAQ
INFO:
Takes 20 Minutes.
Gives a natural, just used ‘lash curler’ look.
Can be used on all lashes except lash extensions.
Two Step cream application process.

TO PREPARE:
Client arrives mascara free.
If tinting, use perm 1 week before or after perming

TO CARE:
Avoid water contact for the first 24 hours.
Mascara and eye makeup can be used.

LASTS:
Up to 1 month on first application.
Up to 2 months, each application after.

SimpleLash Perm $40

by Elke Von Freudenberg
“The Model Brow™ Specialists”
25 W. 19th Street NY NY 10011
book online @ www.themodelbrow.com

ABOUT

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April 30th, 2009
THE PERFECT BRIDAL LOOK, MEANS THE PERFECT BROW

Top NY-LA Celebrity Makeup Artist and Eyebrow Specialist, Elke Von Freudenberg shares her expert tips on how to get your bridal brows looking model perfect for the big day. To get brows looking perfect, don’t feel you need to grow in your eyebrows for 2-3 months before you can even make an appointment. “Growth for that length of time usually ends up with overgrown eyebrows in places you really don’t need anyway.” States Elke Von Freudenberg. Two to three weeks is usually enough time to reshape a brow. If you’re looking to to grow very thin eyebrows thicker, then expect at least a good 3-4 months time for your brows to fill in. “One to two appointments is all that’s needed to get your brows model perfect for the wedding day,” says Elke. ”The first appointment should be 1 month before your wedding, and the 2nd, as close to the wedding day as possible, at the least, 1 day before.”

Elke also offers these top makeup tips to get bridal gorgeous for the wedding photos:
1. Avoid looking too trendy in your wedding photos.
2. Avoid very thin, too sharply arched, or a rounded shaped brows. This can look very dated in the wedding photos, much like a too trendy hairstyle.
3. Keep the brow shape classic, and as close to your natural growth pattern as possible to create a classic, yet elegant look on your wedding day.

To tweeze or wax? That depends on the type of hair you have. Elke claims that thicker hair responds better to waxing, while thinner, lighter hair likes tweezing because you can keep it’s shape without worrying about hairs not growing back. She recommends waxing for the bride at least a week before the wedding date, and then a light tweezing, 1-2 days before the wedding day for picture perfect brows.

For made up brows, avoid a brow color that is very dark, or heavy. Go with a brow shade that’s 1-2 shades lighter than your hair color, to create a perfect match. “I’ve always felt that the goal of great eyebrows is to have people look at your eyes, not your eyebrows.” claims Elke. For a softer brow, apply brow shadow, and then lightly brush through with a toothbrush, or brow brush to soften and blend the color, a step that is often overlooked. Elke’s top selling Day Brow Shadows are made without undertones of grey, green or orange, to create a softer, more natural looking brow.

Shown: Day Brow Shadow in Ash Brown, Dark Brunette, Auburn and Blonde

Avoid a very shiny or glittery brow highlight for those wedding photos. Flash photography can create a glare effect in the photos, and while it looks pretty in person, apply a brow highlight that has more of a soft shimmer, than a strong frost to compliment and bring out the brow shape. Show off great brows with Elke’s Hi-Light Shadow. Just apply under the brow to bring out and sharpen the brow line.

Shown; Hi-Light Shadow in Sugar, White Star, Canary, Cyber Glow.

To get Elke’s highly acclaimed brow shaping services in NYC and Brooklyn, visit her website at themodelbrow.com. Her signature brow collection can also be ordered online at www.thebrowcollection.com.

++

Visti Elke at www.themodelbrow.com for brow services & locations.

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1. Top NY Eyebrow Specialist shares how to book tips.

Jan 4th, 2009

Top NY-LA eyebrow expert Elke Von Freudenberg shares her Top 5 No No Eyebrow Looks.

QUICK FACTS:

• Top 5 Eyebrow Specialist as seen in NY’s Shecky’s Beauty List.
• Recently press at: Sheknows.com
• Recently press at: iVilliage.com
• Recently press at: eBeautyDaily.com

1. The round eyebrow.

Or called, “the happy eyebrow”. It borders on an almost 1/2 circle shape. This happens when the tweezer keeps trying to create more of an arch, but is not sure where it is. So they keep tweezing from underneath the eyebrow in the wrong place, creating a 1/2 circle.

2. The arch in the wrong place

Or, in most cases, the arch is too far out. This happens when the arch is created by a pencil lining up to the side of the nose to the outside iris of the eye. What happens is that the eyes actually end up looking crossed eyed (especially in photos) and too close together.

3. The straight eyebrow.

A straight eyebrow is when the arch of the eyebrow either never existed, (rare) or tweezing happened too much on the top of the eyebrow, which takes away the arch and straightens the eyebrow.

4. Using stencils to create your eyebrow shape.

You really can’t do a cookie cutter approach to shaping and drawing on eyebrows. Why? Because everyone’s bone structure and eye shape is different, and your eyebrow shape really has to do with the bone that’s underneath the brow. That determines the eyebrow hairs and shape that are uniquely yours.

5. Super cut or trimmed eyebrows.

The super cut eyebrow looks good for one day and then as it grows in, looks horrible. What happens next? You cut them again only to repeat the vicious cycle. The super cut eyebrows are cut way too short and trimmed the wrong way.

Brow Shaping Services Available:
NYC
www.themodelbrow.com

++

Visti Elke at www.themodelbrow.com for brow services & locations.

Related posts:

1. The Brow Collection from Top Celebrity Eyebrow Specialist

Jan 1st, 2009

• Top Celebrity makeup Artist and Eyebrow Specialist, Elke Von Freudenberg has done the makeup and eyebrows of some of the top models and celebrities.

Visit Elke’s Website @ www.themodelbrow.com

Her makeup work has been seen at The Academy Awards®, The Golden Globes, in numerous magazines such as European Harper’s Bazaar & Elle, People Magazine, In Touch, as well as on the runways of Dolce & Gabana, Ralph Lauren, Diane Von Furstenberg and Bisou Bisou.

The Model Eyebrow™ Service offers a precise eyebrow shaping every time with tweezing. With a bi-coastal clientele, Elke travels to Los Angeles and New York to maintain her private celebrity and model clientele’s eyebrows. And with rave reviews already on CitySearch.com and Yelp.com, people have come in as far as San Francisco, Singapore, Chicago, and Connecticut get Elke’s Signature Service.

Elke’s Need to Know Tips “Before You Book” Tips

1.

“Don’t feel you need to grow in your eyebrows for 2-3 months before you make an appointment. Growth for that length of time usually ends up with overgrown eyebrows in places you really don’t need anyway. 2-3 weeks is usually enough for me to reshape or fix a brow. If you’re looking to to grow very thin eyebrows thicker, then give it a month.”

2.

“Trick: Grow your eyebrows in a row at a time rather than all at once. This may take longer but it will leave you with nicer looking brows that are shaped as you’re growing them in.”

3.

“To tweeze or wax? That depends on the type of hair you have. Thicker hair responds better to waxing, while thinner, lighter hair likes tweezing because you can keep most of it’s shape without worrying about hairs not growing back.”

4.

“I recommend having the client sit while getting brows shaped. Why? To avoid uneven eyebrow s. Sitting makes it much easier for her to analyze bone structure, eye shape and even hair style, cut and color to determine the best eyebrow shape for you.”

Client Raves on Yelp.com

Press Mentions

Shecky’s New York Beauty . Take a Brow: Top 5 Eyebrow Shaping Spots in NY | SheKnows.com | Welovebeauty.com | The New York Sun | Pink-world.co.uk | makeupminute.com | eBeautyDaily.com | areyouabeauty.com | beautyinterviews.com | RealSelf.com | About.com | pinkworld.uk | Beauty Store Business | Health & Fitness Magazine | Ivilliage.com |

NYC Appointments:
www.themodelbrow.com

++

Visti Elke at www.themodelbrow.com for brow services & locations.

Related posts:

1. Brow Bridal Tips

Aug 3rd, ’08

• Top NY-LA Celebrity Eyebrow Specialist, Elke Von Freudenberg premieres her signature “Elke”, The Brow Collection.

ELKE : The Brow Collection

Since when do eyebrows have to be boring? Top bi-coastal celebrity Makeup Artist and Eyebrow Specialist Elke Von Freudenberg doesn’t think so. To compliment her wildly popular eyebrow service “The Model Eyebrow”™, Elke brings a high fashion, glamorous approach to her brow line. All her items are multi purpose.

• Day-Brow Shadows: $20

In brow friendly shades, without the undertones of gray, green and orange. Each color is made to blend into a wide spectrum of brow colors. Multi-Task: Use as brow shadow , eye shadow or eye liners.

Blonde / Auburn / Ash Brown / Dark Brunette

• Nite-Brow Shadows: $20 Our Exclusive Product

Who says eyebrows have to be dull? Elke brings her high fashion experience to create her signature glittery, shimmering brow shades just for night. In elegant shades. Multi-Task: Use as brow shadow, eye shadow or eye liner.

Wana (blonde) / Big Time (auburn) / Hot Pants (brown) / Sin City (dark brown-black)

• Hi-Light Shadows: $20

In a wide range of shimmers, glitters and highlights to fit a wide range of skin tones to highlight the brow bone. Multi-Task: Use as brow highlight, cheek highlight and body shimmer. In 4 shades.

Sugar (matte white) / White Star (glitter white)

Canary (shimmer yellow gold) / Cyber Glow (sparkle yellow gold)

• Brow Tamer: $16

A clear wax, that’s perfect to set your brows in place, and prep for brow shadow application. Will not change your brow shadow or pencil color. Apply either before or after eyebrow shadow application. Multi-Task: Gender Friendly, for men and women.

• Brow Ware: $16

A clear eyebrow water with a mascara applicator to groom and set brow makeup. Not a gel, so no flaking or gray overcast. Multi-Task: Use as clear brow groomer or clear lash mascara.

• Brow Pencil: $16

Perfect colors that blend in. Fill in and extend brows to create a perfect “Model Brow.” Multi-Task: Use as brow or eye liner. In 3 shades:

Blonde / Taupe / Dark Brown

Prices:

$16-$20

Shipping:

U.S.A. / Canada

Retail Location:

Elke Von Freudenberg 1140 Broadway New York NY 10001

Available Online:

www.thebrowcollection.com

++

Visti Elke at www.themodelbrow.com for brow services & locations.

Related posts:

1. Top 5 No No Eyebrow Looks of ’08

June 11th, 2004

Top Wedding makeup secrets.

On that special wedding day, every bride wants to look her very best and be at her most beautiful, but presenting your best face can be a little daunting. How do you make sure your wedding makeup stays on all day, looking flawless in your wedding photos, and manage to make you feel like a model, but still look like you?

I spent years doing wedding makeup early on in my career when I worked as a makeup artist in the beauty salon. I also did photo shoots and advertising on the side for top magazines, and I realized that the best wedding makeup was actually the same makeup tips and tricks that I used on top models for their photo shoot. The dynamics are the same, whether it be a wedding, or a top photo shoot. Pictures are being taken. It must stay on all day. The model/ bride wants to look beautiful, yet real.

Are you having a makeup artist do your makeup? Here are some tips that will help you make sure that you get the look you want:

1. A lot of time and detail went into choosing your dress, ring, flowers, and even yourhairstyle. Don’t let your makeup take abackseat. Take the time to go through magazines and pull out makeup styles that you really like, even tear out the ones you really hate. It could be how a certain feature is played up, or that great lipstick color, or how the skin glows, or even how they used way too much eyeliner. All this is easy to say and show to a makeup artist, like me, with pictures. It helps tremendously to show your desires by pictures rather than endlessly describing it. This helps me immensely in seeing what you like and don’t like. Remember, our mental ideas of pink lipstick could be completely different. There is a lot of truth in the adage that says “a picture is worth a thousand words”. It really gives me a lot more information with a visual sense.

2. To save some wear and tear on your nerves on that big day, by all means, schedule a consultation, or even better, a complete makeup application before the big day with your makeup artist. Plan it for the rehearsal dinner, or a special evening out alone with your groom, or a get together with all the bridesmaids. Don’t overlook this very important step because this way you can see if you like your makeup artist’s style.

Things to bring to your consultation appointment:
*tear sheets from magazines, of makeup you like and don’t like.

*A picture of your wedding dress (a Polaroid will do). This gives me a great idea of the style of the dress and the wedding. Is it romantic? Dramatic? Elegant? This gives me an idea of your style.

*The shade of lipstick that you1d like to wear. If I don’t have it, using yours is no problem. This is also a great test to see how long your lipstick will last during the evening.

*Your favorite waterproof mascara. I highly recommend using your tried and true mascara, and yes, waterproof. You just might be shedding tears of joy. If it’s your brand, I don1t have to worry about watery eyes, redness, allergies, etc.

Remember, your makeup run-through is the time to play, try different ideas, colors, etc. Don’t be afraid to say you don’t like something. Makeup is easy to take off and reapply. Once you have your look down, make sure the makeup artist writes everything out, and notes makeup items you may not have that you’ll needing for that day. And don’t forget, if your makeup rehearsal is set for a romantic dinner with your groom, have the makeup artist change the lipstick or eye makeup a little so your groom can’t tell you are wearing the same thing for your wedding day. We wouldn’t want him seeing the same look twice.

Are you planning on doing your makeup yourself? Here are some great tips and tricks that I use in photo shoots that you can easily incorporate into your look to make it last all day.

1. Make sure your foundation is an absolute perfect match. Color blend along the side of the jaw and blend in 2-3 strokes. Is it gone? It should be. If not, or you find yourself blending forever, you have the wrong shade. It’s not that it blends in, but how fast. I can make any shade blend in if I blended it long enough.

2. For under eye circles, the easiest way to lighten them is with an opposite color applied on top first. If your darkness is gray, lightly brush a soft pink eye shadow on clean skin first, and then apply your foundation. If the darkness is more blue, try a matte light peach shadow. You’ll find yourself using much less concealer and foundation.

3. Using concealer is easier when you have the perfect shade. Don’t go 1-2 shades lighter than your skin, as this actually makes the darkness appear more gray and muddy. Mix your concealer shade with a drop of your foundation and then apply. You want your skin tone to appear one even shade.

4. To keep foundation and concealer on all day, take a Kleenex folded into squares, and lightly press into the foundation before you’ve powdered. This removes excess oils from the foundation and leaves pure pigment on the skin. If you find this removes too much foundation, then apply a little more than you think you need, and then press. You’ll find that foundation stays on hours longer.

5. Lightly brush on loose powder with a large brush to set. This is not the time to press powder into the skin with a powder puff. This actually can make your skin look and get shinier quicker.

6. Apply your blush next. Find a blush brush that is the size of the apple of your cheek for a perfect application. Pick up your color and tap onto the apples of the cheeks, slowly blending back towards the temple. When you have enough on, take a clean makeup sponge and blend. This one step makes your blush look real, rather than just sitting on the surface of your skin. Also, by applying blush first, if you look great with just your blush on, you have the right amount. If it looks too bright or harsh, lighten it up.

7. Do your lips next. To last all day, powder lips first, then apply your lip pencil filling in the entire lip. Don’t worry too much about the outline of the mouth. Then, apply your lipstick shade, blot, powder, and apply again. By blotting and powdering, you are actually removing the excess wax in the lipstick that causes it to bleed. Once finished, then apply a light coat of lip gloss if desired in the middle of the bottom lip.

8. Brush and fill in eyebrows if needed with a shade that’s 1-2 shades lighter than your eyebrow hairs. Too dark, and you can start looking a little harsh. Brush through with a toothbrush afterwards for a more natural look.

9. Last but not least, your eyes. A soft shimmering cream or white is beautiful on the brow bone, and the inner corners of the eyes, both above and below the lashes. This wakes up the eyes and creates a beautiful highlight. To make eyes appear larger, apply a sand or taupe in the crease of the eye. Blend so that the shadow fades well. Keep the eyes looking neutral, while the colors emphasize the cheeks and lips. Make the most dramatic part of the eye your lashes and eyeliner as this looks the best in pictures. Take a black or brown pencil and line the lashes on the outer 1/2 or 1/4 of the eye. Blend with a Q-tip. Then, take your mascara and a eyeliner brush, and lightly line the eye with your mascara. Once it’s dried, smudge again, and you1ll find that your eyeliner will stay on forever. If your mascara is waterproof, that’s even better. And remember to curl your lashes before, not after mascara.

10. If you’re applying false eyelashes, single eyelashes are the most natural looking. An easy way to apply them is to apply one coat of mascara, let dry. Apply a dot of glue on the tip of the lash and along the length. This is actually the part that anchors to your lashes. Then, take your tweezers, looking down, and place 2-3 single lashes on the outer 1/4 of the eye. Let the glue dry, and then another coat of mascara to seal the lashes together. False eyelashes go a long way in making your eyes dramatic and the focus of the face.

11. Finishing Touches: When you’re done with your look, you may want to apply a little more blush, and then finish with a final brush of loose powder. Make sure everything is blended well. If you feel like you have a lot of makeup on, lightly mist with a soft spray of water to set. This will take away the feeling of makeup on your skin and also helps to set the makeup. If you want your skin to glow, lightly brush on a soft shimmering eye shadow or the new shimmer loose powders. To avoid over doing it, just dust across the tops of the cheekbones and collar bones. For a more over-all glow, you can even go across the forehead and chin.

You want to look beautiful, glowing, soft and romantic. Remember, this moment only happens once in a lifetime.

Elke Von Freudenberg works in Los Angeles and New York as a top Celebrity and Editorial Makeup Artist. She also offers her beauty services as a wedding and special event makeup artist in Los Angeles, CA. PORTFOLIO

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