10a : Promotion

VIP CARD

Buy 5, get the 6th brow shaping free.

image loyalty card 10a : Promotion

On the back of your business card, or on a notecard, offer a 5, get the 6th Brow Shaping Free. Mark each appointment on the back with a sticker or stamp. Keeps clients coming back to get the free shaping.

GIFT CERTIFICATES

Offer Gift Certificates for holidays and special occasions. Offer to local blogs, charities, local business offerings, events. A great way to bring in extra business is to offer the value of a brow shaping (or other service) for free and add it to the certificate value. Your client pays only for 1 service, while the giftee is being treated to two services.

i.e Gift Certificate for:

1. Facial (value $45)

2. Eyebrow shaping (value $25)

Your client pays $45, and receives 2 services as a gift. You can either put both services on 1 Certificate, or on two separate Certificates to be handed to two people.


PROMOTION IDEAS

  • 10% Re-booking discount
    Client receives 10% discount when pre-booking their next appointment before leaving. If client should reschedule that appointment, discount is not included.
  • 20% Student Discount
    Offer 20% discount to all students with a High School / College Student I.D. Card. Card must be shown to receive discount.
  • Client Referral Discount
    This can be done a a few different ways. Offer discount for 1 or 2 referrals. Or offer a 2 for 1 price if two friends make appointments at the same time. Both clients must show to receive discounts.
  • Promote on Lifebooker.com.  For a small fee, list your services on LifeBooker.com, a salon referral service where the client can book directly from their site.’

  • Browrama Tuesdays. Open early and stay late for back-to-school consultations and brow shapings.

  • Brow Buffet. Promote your brow/make-up services with a Teen Beauty Expo. Offer brow/make-up tips that appeal to teens. (Yes, Mom, day-glo yellow lipstick is the greatest!)

  • Teachers’ Pets. Teachers want to look great, too. Offer special rates just for them. (Serve apples.)

  • Best Beauty Bets. Host a grooming seminar for teens. (Be sure the teach’ is young and hip.) Incorporate how to’s with hair styling & brow maintainance.  Great for mom’s to bring in their young daughter’s for first time visits.

RESOURCES

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